How to Make Your Skincare Routine Feels like Self-Care

I used to think beauty was something you chased. Now I know it’s something you return to.

When I was younger, beauty was about experimenting. Proving. Performing. The right liner, the better product, the magazine editor’s seal of approval. I lived for it. But I also burnt out on it.

Then something shifted.

Now, beauty has become ritual.

Not in the complicated 14-step way. But in the quiet way. The way I apply moisturiser when I’ve had a hard day, just to remind myself I’m still here. The scent I wear not for compliments, but because it grounds me when my nervous system is on edge. The lipstick I swipe on because I want to feel like her again.

“I believe in breaking the idea that only glowing, rested, youthful faces are “beautiful”.”

I still love a good launch. I still test new formulas. But the deeper beauty for me now is about intention.

It’s in the act of coming back to the mirror and seeing yourself with gentler eyes.

It’s in hair that feels like rebellion and safety at once.

It’s in skincare that softens not just your face, but your day.

I believe beauty becomes ritual when it stops being performance and starts being presence.

I believe play is healing.

I believe a bold lip on a tender day can be medicine.

And I believe in breaking the idea that only glowing, rested, youthful faces are “beautiful.”

Some days I look radiant. Other days, I look raw.

Both are worthy of care.

So whatever your beauty ritual looks like—elaborate or low-fi, messy or minimalist—let it be yours.

Let it anchor you. Let it reflect you. Let it feel like you.

Because beauty doesn’t need to fix you.

It just needs to find you, right where you are.